Faculty Profile
Dr. M. Priyadarshini
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Highest Qualification Ph.D. in Management
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Experience 11+ Years (Postgraduate Management Education)
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Official Email priyadarshini.m@svpistm.ac.in
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Contact Intercom +91-0422-2571675 (Ext. 213)
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Campus Location Department of Management, SVPISTM
Professional Biography
Dr. M. Priyadarshini holds a B.Com., an MBA in Marketing & HR, and a Ph.D. in Management. She serves as Assistant Professor in the School of Management at SVPISTM.
Her research investigates modern consumer behavior in apparel retail, digital marketing influence on millennial fashion purchases, customer relationship management, and brand equity building.
She has published papers in UGC-approved and refereed management journals, actively guiding postgraduate MBA scholars in retail store analytics and consumer insights research.
Academic Qualifications
| Degree | Specialization / Discipline | Institution / University | Year |
|---|---|---|---|
| Ph.D. |
Management (Consumer Behavior & Marketing)
Doctorate Awarded |
Bharathiar University | 2018 |
| M.B.A. |
Marketing & Human Resources
First Class |
Recognized State University | 2009 |
| B.Com. |
Commerce
First Class |
Bharathiar University | 2007 |
Areas of Specialization & Research Interests
Research Publications & Scholarly Contributions
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1
"Impact of Omnichannel Shopping Experience on Brand Loyalty in Branded Apparel Retail"
Journal of Retail Marketing & Consumer Insights2021 UGC CARE -
2
"Consumer Perception of Eco-Friendly and Sustainable Clothing in Urban Retail Stores"
Asian Journal of Marketing Management2019 Peer-Reviewed
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1
"Digital Transformation of Brand Engagement in Modern Lifestyle Retail"
International Marketing Conference, IIM Bangalore2022 Paper Presentation
Teaching Portfolio & Subjects Handled
Professional Affiliations & Academic Service
- Life Member, Indian Academic Researchers Association
- Member, Madras Management Association
